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Scavenger hunts. They’re fun, right?

Photo source: Zazzle.com by layooper

The most recent one I was involved with was for a friend’s party; it was a fresh reminder of how fun it can be! The scavenger hunt was old school, pen…paper…envelopes etc. It was fun nonetheless, but let’s take it a step further. It’s 2012 after-all.

A Pinterest scavenger hunt is a ripe opportunity for:

• Engaging with fans on Pinterest and Twitter via commenting, retweeting and replying
• Gaining new fans and followers
• Wider brand reach
• Increased traffic to your website

How to Launch a Pinterest Scavenger Hunt

First thing to consider, what’s the hook for participants? A gift card to use online or in-store? A high-value item? An experience for the winner and their friends?

Secondly, before you launch your Pinterest scavenger hunt; make sure you provide specific directions for pinners. For example:

1. A requirement is that all participants must have a Pinterest account
2. Pinners must create a new board and only ONE board per pinner
3. Title the board as [Insert board title for campaign/scavenger hunt]
4. Suggest pinners use specific hashtags, so pins have a better chance of showing up in search results
5. Request pinners to send an email with a link to their Pinterest board, so the Community Manager can keep track of participants

Two Types of Pinterest Scavenger Hunts to Consider

1. Clue based scavenger hunt -

1. Use the homepage or a hosted landing page on your site to promote the scavenger hunt.
2. Promote the 1st clue inviting pinners to find the next item(s) on one of the site’s product/recipe/landing pages.
3. Each page will have a clue leading to the next page. Ask participants to pin the landing page to their scavenger hunt Pinterest board and tweet the pin using a hashtag.
4. Pinners will email the Community Manager once they completed the scavenger hunt.

2. Check-off list scavenger hunt -

The folks at Little Farm in the Big City launched a check-off list scavenger hunt, which is just as fun! It can be implemented in a similar fashion as a clue based scavenger hunt.

1. Use the homepage or a hosted landing page on your site to promote the scavenger hunt.
2. Create a list of items pinners must find on your website.
3. Ask participants to pin the found items to their scavenger hunt Pinterest board and tweet the pin using a hashtag.
4. Pinners will email the Community Manager once they completed the scavenger hunt.

What Pinterest scavenger hunts have you seen? Share in the comments below.