Posted by allison n
The team at YouTube are up to something…I logged-in to YouTube today (1/2/2012) and was surprised to see a completely new look and feel, as well as more features. When I visited the site two weeks ago, it didn’t look like this. Clearly, the YouTube folks are stewing up a change. This must be in beta because under my Video Manager account, it offers me the opportunity to go back to the “old look.”
Now that the major social media players are on the cusp of maturity, we’re seeing many new layouts, features and functionality from YouTube, Twitter (back in December ’10) and Facebook’s launch of Timeline.
It appears YouTube is making an effort to increase engagement and increase user-friendliness by the looks of the options on the left navigation bar.
- Add channels
- New comments
- Subscriptions. Click on one of the channels you subscribe to and see it’s most recent activity.
- Social. This gives you the option of connecting your current social networking outlets such as Google+, Facebook, Twitter and Orkut.
- From YouTube: Trending, Popular, Music, Entertainment
- Suggested channels. Use this to find what you’re missing or what YouTube thinks you’ll like.
The navigation options on the left side help us find what we’re really after, whether it be trending videos, most popular videos, YouTube activity from our Facebook friends and more.
With a new YouTube home page comes a new look and feel for YouTube channels. Here’s an example from one of the channels I subscribe to, which is StyleMint. Ok ok, no Mary-Kate and Ashley jokes…I subscribe for the fashion snippets. First thing I noticed was channel subscribers can now easily interact with the channel by posting a comment in the status box (top right). Prior to the “makeover,” the status box was toward the bottom and difficult to find (red arrow in image below).
Do you frequent YouTube often? What are your thoughts on the change? More change may be coming, but I wanted this post to be a heads-up for you all!
Here’s a snapshot of the old YouTube channel layout, from MINIUSA.
Posted by allison n
Nowadays I find it unusual if a brand isn’t social with it’s customer base. With the existence of Twitter, Facebook, YouTube, Pinterest, FourSquare and more, brands
can should interact with their customers on a deeper level. During the recent holiday season you may have noticed high fashion getting their manicured toes wet in the social arena! I’d like to share some examples.
Neiman Marcus created a scavenger hunt using FourSquare in which customers could find a Nancy Gonzalez clutch purse in 15 of its 41 stores. Customers were encouraged to visit Neiman Marcus, check-in on FourSquare and receive a message about whether a Nancy Gonzalez clutch was hidden in the store and receive clues to find it. What I fun way to engage the online audience and drive foot-traffic to the stores!
Moschino is attempting to break the language barrier and promote online engagement with its audience by encouraging them to share photos on it’s Facebook Page. Moschino created Pic Me, an app in which Moschino fans can upload photos, apply fun borders and write fun notes. This isn’t an effort to drive sales, increase foot traffic in its stores but more of a effort to promote togetherness amongst it’s global customer base.
Dolce and Gabbana launched a contest inviting its fans and their friends to submit video clips of themselves. The prize? Star in a Dolce and Gabbana branded music video! This is an innovative and modern way to get its fans excited for the brand.
Net-a-Porter’s game, “Find Karl,” is generating buzz for the upcoming launch of the Karl (Lagerfeld) collection. iPhone users play the game by tilting their phones to move a digital marble around in an effort to land the marble on five Karl Lagerfeld heads. Images throughout the game are sneak-peaks of Karl’s upcoming collection on Net-a-Porter. All gamers get a sneak-peak at the collection and the winner of the Find Karl game wins a $1,000 shopping spree to Net-a-Porter. The icing on the cake? Users can “Karlify” themselves by using the game app to snap a photo of themselves and slide a white Karl Lagerfeld wig over their head.
Have you seen other high fashion brands get innovative online? Would love to hear about it!