Posted by allison n
I hope everyone is enjoying their Labor Day weekend! I’ve spent the weekend catching up with friends, grabbing sunlight and sipping cool drinks. Couldn’t ask for more.
Even though it’s Labor Day weekend and I shouldn’t be “working.” I actually don’t feel like I am laboring when I write this post because I love what I do and can talk “shop” for hours.
1. Dinn Dinn mobile app for foodies – Share the food you love, the food you dislike and make friends (i.e. tastebuds). The profile you create is a reflection of your taste in food. Are you a noodle house type of person? Slow and low BBQ? This mobile app is new but worth keeping an eye on!
2. 10 companies that nail their taglines – “Just Do It,” “It melts in your mouth. Not in your hand.” Both great taglines that have become household names. This story makes the list because it gets me thinking about what my tagline should be. As bloggers and/or small business owners, tag lines matter us too. Of all the people we meet at conferences and Twitter chats, having a compelling tagline matters.
What is or would be your tagline?
3. Pinterest is, well…pinning – Pinterest is practicing what it preaches. Get an inside look at their HQ digs and staff, funky staff hairstyles, furry friends and interesting pins.
Posted by allison n
It’s been a long time since I’ve spotlighted a brand who totally “gets” social media. My most recent was a spotlight on Ben & Jerry’s Ice Cream. It’s time, people! Before I get started and on a non-social media front, I think Annie’s Homegrown branding is super friendly and adorable.
Annie’s Homegrown has really embraced social media as a tool to communicate the uniqueness of its products, the culture of the company, its philanthropic efforts and even Bernie’s whereabouts.
Facebook – 251K “Likes”
The first thing you’ll see is a super friendly cover photo, which highlights their summer campaign, Bernie’s Summer Road Trip. A great example of leveraging Facebook as a vehicle for communicating the campaign and engaging fans. The company updates its cover photo to feature a new pic of one of its fans taking Bernie out for some fun.
The company is also using Facebook apps to share recipes, communicate its philanthropic efforts, for example, their campaign Win a School Garden and coupon savings on Annie’s Homegrown products. You may see other Brand Pages using custom apps and there could be a disconnect between the app and the company branding. Not with Annie’s Homegrown; the custom apps are appropriately branded and easy to interact with. To Annie’s the Facebook Page is more than just a marketing tool, but a way to engage with fans. You’ll find fun open-ended questions, fun photos and replies to fans’ comments. There is definitely a heart beat behind this Facebook Page!
Twitter – 5,600 Followers
The Twitter background is reflective of Annie’s Homegrown values, seeking out “the best ingredients Mother Earth has to offer, harvesting pure, natural flavors to make delicious foods every family can feel good about.”
Engagement with Annie’s fans continues here with a number of replies and retweets to keep the conversation going. Additionally, there is cross promotion of its Bernie’s Summer Road Trip campaign, its philanthropic efforts and all kinds of recipes. The cross promotion helps fans understand that Annie’s Homegrown has one online voice and can expect the same value of content on each social channel. I was a little surprised to see there wasn’t a hash tag created for Bernie’s Summer Road Trip campaign. It would help compartmentalize online conversations about this fun campaign!
Pinterest – 996 Followers
Annie’s Homegrown definitely understands the importance of using social tools to grow its brand, communicate the wonderfulness of its tasty products and engage with customers, all the while maintaining one and true online voice.