One of the reasons I have such a soft spot for nonprofits and social media is that social media allows anyone to make an impact. Many people feel their efforts are insignificant if they don’t have enough money or enough time. Not with social media! Helping a nonprofit spread its mission and encourage others to take action is making an impact without opening your wallet. It’s legit.
My radar is always on to see how nonprofits are leveraging social media. There are many causes and a great deal of outreach needed and with the amount of clutter online, it can be challenging to gain attention.When I see campaigns containing simple and uncomplicated copy and little effort, my radar goes BAZINGA!
I’d like to share with you this creative and meaningful campaign for Peace Day, which is Sept. 21. Every year Peace Day’s goal is to reserve a day of non-violence and global truce. A Lap Around the World
Use your social media tools for social good:
- Tweet with #PeaceDay21Sep and add your impact to the map.
- Encourage your fans on Twitter and Facebook.
- Make a video about why peace is important to you and use #PeaceDay21Sep.
- Write a blog post.
- Add #PeaceDay21Sep to your email signature
- Create a “peace” board on Pinterest and use #PeaceDay21Sep in your pins’ descriptions.
Don’t feel obligated to do any of the above. This post’s purpose what to share a campaign that caught my interest and offer ways to get involved if you were interested. Enjoy!
Yesterday, I was surprised to see a number of targeting options – gender, age, language, interests etc – on one of the brand Pages I manage. I tweeted with enthusiasm and couldn’t wait to leverage this new functionality. Yet, Facebook must be slowing rolling this out or testing it. When I visited both the brand Pages I manage, the option to target on a deeper level had vanished. Why does Facebook play with my emotions?!
In all honesty, the ability to target Page updates on a deeper level is nearly identical to Facebook ads. Would this mean a drop in community managers creating for Facebook ads? It’s likely but no way to tell at the moment.
I am hopeful Facebook will offer this functionality. Of course, with all new things, there are benefits and drawbacks but I am still keeping my eyes open!
- Increased relevance to your fans based on how you target.
- Lifts in engagement as a result of increased relevance.
- The chances of updates appearing higher in News Feed increases as a result of a lift in engagement.
- Opportunity to be more strategic with messaging. For example, using specific copy for men vs women, or fans aged 21+ vs 13 – 20.
- Increased traffic to website and/or blog.
- Overly targeting decreases the size of your message’s audience.
- Virality may drop. For example, by not targeting OR minimally targeting you reach members of your audience that may not find the message relevant, but would “share” it with friends they believe would.
I usually post these recaps on a Sunday or Monday, but things have been pretty nutty over here. So, better late than never, right?!
1. BlogHer 2012 Virtual Conference – I had the opportunity to attend BlogHer ’12 in New York. I had a great time and learned so much. I understand conferences can be pricey, which is one of the reasons why I love that BlogHer offers the “virtual conference” within a week of the event. It’s free of charge and bloggers can get in depth recaps from many of the most popular sessions. It’s perfect for those who don’t have the resources to attend.
2. Defend the Flame – Twitter users kept the Olympic flame burning simply by tweeting, tweeting and more tweeting with #keepitburning. It’s an Olympic-themed site allowing users to prevent the damp London weather from dimming the Olympic flame. It’s sorta fun to play along.
3. WordPress mobile app gets an upgrade – I use WordPress, so this is something I am pretty thrilled about. Before the upgrade, the WordPress mobile app was mediocre. Post upgrade, there are a 180 new features including sliding sidebar panels, which you may recognize because that is how Facebook’s mobile app functions.