I hope everyone is enjoying their Labor Day weekend! I’ve spent the weekend catching up with friends, grabbing sunlight and sipping cool drinks. Couldn’t ask for more.
Even though it’s Labor Day weekend and I shouldn’t be “working.” I actually don’t feel like I am laboring when I write this post because I love what I do and can talk “shop” for hours.
1. Dinn Dinn mobile app for foodies – Share the food you love, the food you dislike and make friends (i.e. tastebuds). The profile you create is a reflection of your taste in food. Are you a noodle house type of person? Slow and low BBQ? This mobile app is new but worth keeping an eye on!
2. 10 companies that nail their taglines – “Just Do It,” “It melts in your mouth. Not in your hand.” Both great taglines that have become household names. This story makes the list because it gets me thinking about what my tagline should be. As bloggers and/or small business owners, tag lines matter us too. Of all the people we meet at conferences and Twitter chats, having a compelling tagline matters.
What is or would be your tagline?
3. Pinterest is, well…pinning – Pinterest is practicing what it preaches. Get an inside look at their HQ digs and staff, funky staff hairstyles, furry friends and interesting pins.
Yesterday, I was surprised to see a number of targeting options – gender, age, language, interests etc – on one of the brand Pages I manage. I tweeted with enthusiasm and couldn’t wait to leverage this new functionality. Yet, Facebook must be slowing rolling this out or testing it. When I visited both the brand Pages I manage, the option to target on a deeper level had vanished. Why does Facebook play with my emotions?!
In all honesty, the ability to target Page updates on a deeper level is nearly identical to Facebook ads. Would this mean a drop in community managers creating for Facebook ads? It’s likely but no way to tell at the moment.
I am hopeful Facebook will offer this functionality. Of course, with all new things, there are benefits and drawbacks but I am still keeping my eyes open!
- Increased relevance to your fans based on how you target.
- Lifts in engagement as a result of increased relevance.
- The chances of updates appearing higher in News Feed increases as a result of a lift in engagement.
- Opportunity to be more strategic with messaging. For example, using specific copy for men vs women, or fans aged 21+ vs 13 – 20.
- Increased traffic to website and/or blog.
- Overly targeting decreases the size of your message’s audience.
- Virality may drop. For example, by not targeting OR minimally targeting you reach members of your audience that may not find the message relevant, but would “share” it with friends they believe would.
It’s easy to get distracted on Facebook.
One minute I’m looking at my sister’s recent status…but oh, look! Nike just updated their cover photo! Then oh wow, two of my close friends got engaged. All this could happen in a matter of 75 seconds.
Now think about your Page’s updates. Are fans seeing those and engaging with the content? Fortunately, every time a fan gives a thumbs-up, comments or shares your Page’s updates this action gets published on their and their friends’ news feed.
Why not take it a step further?
Think about those fans we consider passive fans or distant observers. They see your updates but don’t take action. The power of the words, “Like”, “Comment” and “Share” resonates and can help our content’s total reach by asking those passive fans and distant observers to engage with your posts. This could mean hundreds or thousands more eyeballs on your content, which could then drive more traffic to your site!
Here are some examples of leveraging “Like,” “Comment” and “Share” -