Category Archives: Video
One of the reasons I have such a soft spot for nonprofits and social media is that social media allows anyone to make an impact. Many people feel their efforts are insignificant if they don’t have enough money or enough time. Not with social media! Helping a nonprofit spread its mission and encourage others to take action is making an impact without opening your wallet. It’s legit.
My radar is always on to see how nonprofits are leveraging social media. There are many causes and a great deal of outreach needed and with the amount of clutter online, it can be challenging to gain attention.When I see campaigns containing simple and uncomplicated copy and little effort, my radar goes BAZINGA!
I’d like to share with you this creative and meaningful campaign for Peace Day, which is Sept. 21. Every year Peace Day’s goal is to reserve a day of non-violence and global truce. A Lap Around the World
Use your social media tools for social good:
- Tweet with #PeaceDay21Sep and add your impact to the map.
- Encourage your fans on Twitter and Facebook.
- Make a video about why peace is important to you and use #PeaceDay21Sep.
- Write a blog post.
- Add #PeaceDay21Sep to your email signature
- Create a “peace” board on Pinterest and use #PeaceDay21Sep in your pins’ descriptions.
Don’t feel obligated to do any of the above. This post’s purpose what to share a campaign that caught my interest and offer ways to get involved if you were interested. Enjoy!
It’s finally happening this Friday. After what seemed like 6 months of hype, the London Summer Olympics officially begin this Friday, July 27. I think this may be the most “social” Olympics, yet. I am super excited for this because I LOVE the Summer Olympic Games!
Here are some ways to get social during the London 2012 Summer Olympics.
Have fun out there! Which athletes are you following?
1. A nudge for inactive Brand Page admins – Haven’t posted on your Page in awhile? Facebook plans to give you a friendly nudge in an effort to get you reengaged with your fans and help you understand the benefits of leveraging Brand Pages. There are quite a few, more like thousands actually, of inactive or under-used Brand Pages on Facebook. This is creating a lot of clutter in search results. For example, I ran a Pages search for “Virgin America” and received a number of Virgin America Pages in my search results. Imagine the drawbacks for small businesses when its company name doesn’t resonate as strongly and must compete with other similar and identical Pages in search results.
2. American Red Cross mobile app – So important to have on our phone whether you have children or not! The American Red Cross’ mobile app has much to offer, such as step-by-step instructions for everyday first aid scenarios, integration with 911 so you can call EMS directly from the app, safety tips and more. Available for iPhone and Android.
3. Radio activated wristbands create real-time engagement with Coldplay – This isn’t social media in particular, but this effort made an impact in the social media space because it was pretty great and innovative. Fans at a Coldplay concert were given Xylobands wristbands so they could all become interactive concert participants. All wristbands were branded with #coldplayfilm and were activated using a radio signal. I think this is a fun and creative way to engage with fans and the online community. Coldplay fans, whether at the concert or not (thanks to #coldplayfilm), felt a part of the concert and part of the art being made.
Tags: american red cross, android, brand pages, coldplay, concert, emergency, EMS, facebook, first-aid, interative, iphone, marketing, mobile app, music, social media, social networking, twitter, xylobands