Category Archives: Augmented Reality
Posted by allison n
Technology is pretty awesome, right? I mean, there are times it works against us (i.e. paper jam in the printer, dropped calls, hacked email account, etc), but there are times technology makes us smile, laugh, hug, etc. The reason I mention this is because in a matter of 48 hours I have read stories of three different campaigns involving Augmented Reality (AR). You’re probably thinking…Augmented what?
Augmented reality is when our real and very physical world and the digital world become one.
Here are the three campaigns I recently read about and was eager to share -
Augmented reality may be the “new black” in digital marketing and viral campaigns. AR allows social media and digital marketers to bridge the gap between the brand, service and/or inanimate objects and US…the consumer/guest/client. The scope of creativity is wide and I cannot wait to see what’s on the horizon for AR.
What AR campaigns have you seen and/or experienced?