Monthly Archives: July 2012
3 Things I Liked in Social Media, Week ending July 29.
It’s been an exciting Olympic weekend! As I write this, the U.S. is in 2nd for most medals won. Let’s hear it for Team USA! There are so many ways to stay dialed-in to the London Olympics via social media or mobile.
1. Social media etiquette – Witnessing a snafu in social media etiquette is like nails on a chalk board for me. I’ll openly admit, I’m not perfect, but at least there are articles like this that help me stay in sync on a social media etiquette front. Some of the tips are: respect ownership of digital content, pay attention to the bad and stay active etc.
photo source: logicmgmt.com
2. Olympics sentiment projected onto London’s Eye – I love this! Tweets about the Olympic games are analyzed on sentiment level, positive or negative. The live stats are projected on to London’s Eye in a pie chart fashion. The yellow lights represent positive and the purple lights represent negative. Here’s an infographic of how it works!
3. Twitter getting a reality TV show? – I friggin’ hope so. According to CNET, it’s an idea floating around between Twitter and Hollywood execs. I am usually not one to indulge in reality TV, but this is a show I would watch!
photo source: thetwitterapps.com
Get Social During the Summer London Olympic Games #London2012
photo source: wikipedia
It’s finally happening this Friday. After what seemed like 6 months of hype, the London Summer Olympics officially begin this Friday, July 27. I think this may be the most “social” Olympics, yet. I am super excited for this because I LOVE the Summer Olympic Games!
Here are some ways to get social during the London 2012 Summer Olympics.
Official London 2012 Facebook Page
Official Team USA London 2012 Facebook Page
YouTube
Mobile
Interactive
London 2012 interactive events map
Have fun out there! Which athletes are you following?
Two Types of Pinterest Scavenger Hunts
Scavenger hunts. They’re fun, right?
Photo source: Zazzle.com by layooper
The most recent one I was involved with was for a friend’s party; it was a fresh reminder of how fun it can be! The scavenger hunt was old school, pen…paper…envelopes etc. It was fun nonetheless, but let’s take it a step further. It’s 2012 after-all.
A Pinterest scavenger hunt is a ripe opportunity for:
- Engaging with fans on Pinterest and Twitter via commenting, retweeting and replying
- Gaining new fans and followers
- Wider brand reach
- Increased traffic to your website
How to Launch a Pinterest Scavenger Hunt
First thing to consider, what’s the hook for participants? A gift card to use online or in-store? A high-value item? An experience for the winner and their friends?
Secondly, before you launch your Pinterest scavenger hunt; make sure you provide specific directions for pinners. For example:
1. A requirement is that all participants must have a Pinterest account
2. Pinners must create a new board and only ONE board per pinner
3. Title the board as [Insert board title for campaign/scavenger hunt]
4. Suggest pinners use specific hashtags, so pins have a better chance of showing up in search results
5. Request pinners to send an email with a link to their Pinterest board, so the Community Manager can keep track of participants
Two Types of Pinterest Scavenger Hunts to Consider
1. Clue based scavenger hunt -
- Use the homepage or a hosted landing page on your site to promote the scavenger hunt.
- Promote the 1st clue inviting pinners to find the next item(s) on one of the site’s product/recipe/landing pages.
- Each page will have a clue leading to the next page. Ask participants to pin the landing page to their scavenger hunt Pinterest board and tweet the pin using a hashtag.
- Pinners will email the Community Manager once they completed the scavenger hunt.
2. Check-off list scavenger hunt -
The folks at Little Farm in the Big City launched a check-off list scavenger hunt, which is just as fun! It can be implemented in a similar fashion as a clue based scavenger hunt.
- Use the homepage or a hosted landing page on your site to promote the scavenger hunt.
- Create a list of items pinners must find on your website.
- Ask participants to pin the found items to their scavenger hunt Pinterest board and tweet the pin using a hashtag.
- Pinners will email the Community Manager once they completed the scavenger hunt.
What Pinterest scavenger hunts have you seen? Share in the comments below.
