Twitter Plans to Send User Tweets to Salesforce.
Photo from onlinesocialmedia.net
Twitter has agreed to give Salesforce, a customer relationship management company, access to over 400 million public tweets for data analysis. Data analysis for what exactly? Salesforce would like intel on how Twitter users are engaging with brands.
From a brand standpoint, this is fantastic news because this will be the genesis of better customer engagement, relationship cultivation and wider brand reach online.
From a Twitter user standpoint, do we want our interaction with brands to be analyzed? Do we prefer brands to reach out to us before we reach out to them? Maybe it’s case by case.
I’d love to know your thoughts on this. Personally, I want interaction with brands on my terms, not theirs.
Posted on June 20, 2012, in Privacy, Twitter and tagged brands, customer relationship management, customer service, salesforce, social media, social networking, tweets, twitter. Bookmark the permalink. 5 Comments.
I would like the interactions to be on my terms, especially since I’ve been seeing sponsored tweets for Pepsi and McDonald’s showing up in my feed. These sponsored tweets actually upset me mainly b/c they aren’t doing their homework before choosing who to tweet to.
On the other hand, if it’s a brand I like, and they reach out, I’m ok with that since I have the choice to respond or ignore.
Not sure what this all means ~ but not a surprising direction for Twitter.
Geez, I guess this is where it’s all headed, right? I’m sure Salesforce is paying a pretty penny for all that data but it’s a creepy prospect.
I am guilty of not being totally Twitter savay. As much as I want to check in with friends and people I have met, I still prefer a phone conversation! Leaves no room for miscommunication!
This is interesting. Great for marketing, not sure how I feel as a Twitter user.