Augmented Reality the New Black? Examples.
Technology is pretty awesome, right? I mean, there are times it works against us (i.e. paper jam in the printer, dropped calls, hacked email account, etc), but there are times technology makes us smile, laugh, hug, etc. The reason I mention this is because in a matter of 48 hours I have read stories of three different campaigns involving Augmented Reality (AR). You’re probably thinking…Augmented what?
Augmented reality is when our real and very physical world and the digital world become one.
Here are the three campaigns I recently read about and was eager to share -
Mickey Mouse brings Disney Magic to New York City
National Geographic invites shoppers to interact with dinos, animals and more
Lego.com allows visitors to have a 3D interaction with select products
Augmented reality may be the “new black” in digital marketing and viral campaigns. AR allows social media and digital marketers to bridge the gap between the brand, service and/or inanimate objects and US…the consumer/guest/client. The scope of creativity is wide and I cannot wait to see what’s on the horizon for AR.
What AR campaigns have you seen and/or experienced?
Posted on November 19, 2011, in Augmented Reality and tagged app, marketing, social media, spotlight on..., video. Bookmark the permalink. 8 Comments.
Allison: I’ve never heard of AR before — thanks for the insight!
Interesting article! I have never heard about AR before, but I am intrigued!
Interesting to hear about all that cool tech stuff going on out there!
This so fits under the category… “what will they think of next”?? I am now gonna be on the look out for this and now that I know what it is I will be feeling pretty smug! Thanks Allison for keeping in the “know” about all of this cool stuff!!
AR is a new concept for me… but interesting stuff. I think everything is going to be consumed virtually soon.
My friend at work was showing me an excellent augmented reality app on his ipad the other day. You print out these images, and when you view them with the camera, strange things happen! Will have to get the name of that…
Wow. That sounds really interesting! If you get the name, would love to know what app it is. Thanks for visiting, Joan.
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